The Ecomagination Challenge


WIRED worked with GE’s top executives to develop an integrated program challenging WIRED readers to build the next-generation power grid to meet the needs of the 21st century.



Media Mix


Print: A single-page teaser was created followed by a 4-page insert describing the challenge in greater detail and highlighting five points for consideration.


Tablet: Two complimentary custom units ran on the tablet edition. One featured a 30-second video of GE CEO, Jeff Immelt, announcing the challenge and the second featured a slideshow of a new GE product, the GE Wattstation.


Digital: A custom expandable rich-media ad unit highlighted relevant thought-leading WIRED articles on the power grid.


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Date: May 20, 2014