DELTA AIR LINES
Custom Activation at the Wired Store
To promote the many destinations of Delta Air Lines, WIRED created a passion-driven touch screen activation at the WIRED Store.
Media Mix
Live: Within a highly-trafficked area of the WIRED Store, guests were invited to answer a series of questions on their passions via a Delta-branded touchscreen. At the conclusion of the questionnaire, guests were provided personalized travel selections that played to their passions and were serviced by Delta Air Lines.
Promotion: Delta Air Lines received brand integration on key print and email promotional pieces.
Date: May 20, 2014