The Connective


WIRED created the first-ever crowdsourced magazine in 48 hours, exclusively for Cisco. The Connective gave consumers a glimpse into the future and the connected world of tomorrow.



Media Mix


Tablet: WIRED created a digital magazine that included four dynamically updating editorial pieces. Delivered on the WIRED tablet Storefront, The Connective was free to consumers.


Digital: A custom hub featured content from the digital magazine and two new weekly posts on the Internet of Everything kept the content fresh.


Print: A custom print ad announced the program and drove to the digital hub.


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Date: May 20, 2014