CISCO

The Connective

WIRED created the first-ever crowdsourced magazine in 48 hours, exclusively for Cisco. The Connective gave consumers a glimpse into the future and the connected world of tomorrow.

Media Mix

Tablet: WIRED created a digital magazine that included four dynamically updating editorial pieces. Delivered on the WIRED tablet Storefront, The Connective was free to consumers.

Digital: A custom hub featured content from the digital magazine and two new weekly posts on the Internet of Everything kept the content fresh.

Print: A custom print ad announced the program and drove to the digital hub.

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