Custom Activation at the WIRED Store


As a sponsor of the WIRED Store, Andrew Marc received extensive promotional, branding and experiential exposure including an interactive Andrew Marc display, as well as a private event featuring the Andrew Marc Trunk Show @ Wine Down.



Media Mix


Live: A custom interactive display for Andrew Marc, which featured a men’s and a woman’s look within the Digital Gentleman area of the store. This custom display included a turnkey WIRED Insider iPod Sweepstakes; one winner received an Apple iPod Nano and one Andrew Marc All In jacket. In addition, WIRED hosted a private event in partnership with Andrew Marc and Wine Down featuring an experiential area on the main floor with an exclusive giveaway opportunity.


Online: Dedicated product pages on WIREDStore.net were created driving users to learn more on Andrew Marc’s website.


Promotion: A logo was placed on key print and email promotion.


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Date: May 25, 2014