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Toyota Prius c Guide to Fast Living

TOYOTA PRIUS C Guide to Fast Living   The Guide to Fast Living was a custom content series and blog that spoke directly to life’s overachievers with tools and tips designed to marry tech and productivity.     Media Mix   Digital: Written from the perspective of three WIRED Insiders—the IT Girl, the Culturazzi, and the Maker—the Guide to Fast Living blog delivered tips and tricks on using tech in t
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Shell Data Visualization Series

SHELL  Data Visualization Series   WIRED’s US and UK editions joined forces to bring Shell energy initiatives to life. Utilizing a frequent design treatment employed by WIRED’s esteemed editorial team, unique infographics and data visualizations distilled Shell solutions for a sustainable tomorrow. Unfolding across print and tablet platforms, the series aided Shell in educating WIRED’s international community of
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Sony Man on the Floor

SONY Man on the Floor   WIRED generated awareness of Sony’s new make.believe brand platform through a unique, cross-platform program centered around CES.     Media Mix   Live: Hosted by reddit co-founder Alexis Ohanian, the Man on the Floor program captured conversations taking place at CES. Digital entertainment junkies were interviewed about top Sony products and trends in technology, gadgets, a
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Mercedes-Benz Smart Salon

MERCEDES-BENZ Smart Salon: Energy + The City   Mercedes-Benz was organically integrated into the custom Smart Salon: Energy + the City that brought the editorial content of the October Smart List issue to life.     Media Mix   Live: Sascha Simon, Mercedes-Benz USA, and guest John Callister, Cornell University, were incorporated into the Smart Move panel conversation with then WIRED editor, Daniel
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Lexus Gigapan

LEXUS Gigapan   Using Gigapan technology, WIRED captured the largest photographed image of LA and invited the WIRED community to explore, discover and experience the Lexus CT Hybrid through a unique, first-to-market, cross-platform initiative.     Media Mix   Print: WIRED developed a custom 4-page gatefold to showcase four impressive Lexus CT Hybrid features against a custom capture of the LA land
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SIEMENS The Answer Exchange

SIEMENS The Answer Exchange   An integrated program designed to incite action among policy makers by asking provoking questions around advances in sustainability, manufacturing, energy, mobility, and community.     Media Mix   Digital: A custom ad module featured a series of interactive questions and provided real-time results upon interaction. The unit incorporated a Siemens Resource Bar, highlig
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Toshiba Insiders on the Kirabook

TOSHIBA Insiders on the Kirabook   Exclusively for Toshiba, WIRED leveraged the power of its WIRED Insider community to showcase the new Ultrabook and elevate the perception of the brand as a leader in the premium laptop category. Toshiba was aligned with WIRED’s Ten Questions content on WIRED.com and custom print inserts were created to extend the theme inbook.     Media Mix   Digital: In additio
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GE Brilliant Machines

GE  Exclusive Edit Integration   WIRED leveraged the native connection between GE’s Brilliant Machines and Star Wars. The partnership featured custom digital and social content that distinguished GE as an industry leader.     Media Mix   Print: A custom Inspiring the Future spreadvertorial showcased a GE project that served as the inspiration for a key Star Wars vehicle decades before its debut. &
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Canon GeekDad

CANON GeekDad   Inspired by Canon PowerShot creative, “Stay up until Dad gets home mode,” WIRED developed a custom integrated program for Canon around the GeekDad editorial franchise.     Media Mix   Print: A 4-page gatefold featured excerpted activities from the GeekDad book, plus crowdsourced content from the GeekDad blog.   Digital: An editorial crowdsource offered Canon prizes for the bes
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GE Ecomagination

GE  The Ecomagination Challenge   WIRED worked with GE’s top executives to develop an integrated program challenging WIRED readers to build the next-generation power grid to meet the needs of the 21st century.     Media Mix   Print: A single-page teaser was created followed by a 4-page insert describing the challenge in greater detail and highlighting five points for consideration.   Tablet:
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