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Continental

CONTINENTAL  Mile High Innovation    On behalf of Continental, WIRED enlisted a tech-expert to visit key technology conferences to discover the latest innovations that are poised to influence the business travel experience.     Media Mix   Print: A four-page gatefold highlighted Continental’s commitment to delivering exceptional service to business travelers. The insert focused on Continental’s in
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IBM Innovation Insights

IBM Innovation Insights   WIRED developed a community and blog around the future of tech and business where IBMers posted content and participated in a forumn dialogue with the WIRED world.     Media Mix   Digital: A custom community site on WIRED.com housed multimedia content and expert posts. Subtle IBM branding surrounded the online destination.   Print: A monthly in-book program promotion
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Delta Air Lines

DELTA AIR LINES Custom Activation at the Wired Store   To promote the many destinations of Delta Air Lines, WIRED created a passion-driven touch screen activation at the WIRED Store.     Media Mix   Live: Within a highly-trafficked area of the WIRED Store, guests were invited to answer a series of questions on their passions via a Delta-branded touchscreen. At the conclusion of the questionnaire,
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Radioshack

RADIOSHACK The Great Create   Through a custom insert series, WIRED showcased RadioShack’s “The Great Create” platform. Celebrating amazing creations and the parts that make them possible, this series featured DIY projects brought to life by real maker’s from the WIRED world.     Media Mix   Print: WIRED tapped into our community to develop a 4-part custom insert series that profiled a maker and f
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Microsoft Cloud Computing

MICROSOFT Cloud Computing   Microsoft and WIRED partnered to uniquely communicate how cloud computing is transforming the role of the CIO.     Media Mix   Digital: Visually showcasing the interactivity between private, public and hybrid clouds, WIRED created a custom expandable infographic unit that distilled the convergence of the cloud.   Print: A high-impact gatefold execution graphically
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BMW Change Accelerators

BMW Change Accelerators   WIRED developed a unique guest blogging series spotlighting game-changers chosen for their forward-thinking perspectives and social influence.     Media Mix   Digital: A dynamic blog environment lived off of WIRED.com’s universal navigation bar featuring daily posts. Visitors were able to easily comment on content and share provocative posts with prominently featured soci
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Canon Explorers of Light

CANON Explorers of Light   WIRED shined a spotlight on Canon’s Explorers of Light project by creating custom content focused on the artistic photographers who use Canon lenses.     Media Mix   Print: WIRED hired and interviewed one of the Explorers of Light photographers and created a 2-page custom unit using his interview and photo images.   Tablet: A premium sponsorship featuring the print
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GE Weekly Wellness

GE Weekly Wellness   GE engaged and educated the WIRED community through compelling content culled from GE’s health database. WIRED developed the Weekly Wellness blog, providing a weekly dose of informative and cutting-edge health solutions.     Media Mix   Digital: Authored by two renowned medical professionals, WIRED launched a custom environment that showcased content spanning a variety of pers
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Aloft RV{IP} at SXSWi

ALOFT RV{IP} at SXSWi   WIRED aligned Aloft with RV{IP}—a roving karaoke lounge—during SXSWi in an effort to drive awareness of the Aloft brand and generate hotel bookings at key tech-focused events.     Media Mix   LIVE: 500 festival-goers and Aloft guest had the opportunity to ride the Aloft-wrapped RV{IP} from event to event during SXSWi. Guests enjoyed a true “VIP” experience, complete with gi
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Range Rover

RANGE ROVER Exclusive Access   In an effort to position Range Rover as a design-centric vehicle among a high-profile audience, WIRED partnered with the Cooper-Hewitt and made Range Rover the exclusive transportation provider for the National Design Awards Luncheon in Washington, DC.     Media Mix   Live: A fleet of 15 vehicles served as shuttles to and from the White House luncheon. Post event, Ra
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