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True Blood Custom Activation

TRUE BLOOD Custom Activation at the WIRED Café @ Comic-Con   To bring the True Blood experience to the WIRED Café, WIRED created a detailed replica of the show’s famed Merlotte’s Bar & Grill.     Media Mix   Live: The replica of Merlotte’s Bar & Grill was placed in a prime location within the WIRED Café and showcased custom menus, coasters, and a selection of True Blood inspired cocktails.
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Juniper NExTWORK

JUNIPER  NExTWORK   Through a collaborative partnership between WIRED, Juniper, and The Economist, Juniper was positioned as the authority on the Network. An elevated conversation offered increased visibility of Juniper to CIOs and CTOs, as well as brand visibility with the Wall Street crowd—making networking interesting, relevant, and sexy.     Media Mix   Live: In a full-day, high-profile, bespo
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American Airlines

AMERICAN AIRLINES Custom Activation at the WIRED Business Conference To highlight the wine selection available in American Airlines’ BusinessFirst in-flight cabin, WIRED positioned the brand at our Business Conference attended by 425+ executives.   MEDIA MIX   Live: At the networking reception, American Airlines owned an exclusive wine bar. The brand Wine Consultant, Ken Chase, enlightened guests with detai
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Homeland Bringing Print to Life

HOMELAND Bringing Print to Life   WIRED brought Showtime’s print execution to life in the mobile space by marrying Zappar’s augmented reality technology with the Showtime app.     Media Mix   Tablet: WIRED’s development team created a news-making game off the cover of WIRED that engaged users for the premiere episode of Homeland. When readers figured out a series of puzzles, Homeland payoffs were
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Infiniti Signals 101

INFINITI Signals 101   WIRED partnered with Infiniti Q50 to deliver Signals 101—an all new series, led by Senior Writer Mat Honan, that steered the WIRED community in the right direction about the most crucial “signals” to follow across all media platforms.     Media Mix   Digital: Signals 101 on WIRED.com was launched in conjunction with the launch of the Infiniti’s Q50 online flight. Infiniti in
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Samsung Meme Machine

SAMSUNG Meme Machine   WIRED utilized social media to align Samsung’s Smart TV with the future, capitalizing on the Internet meme craze and encouraging social sharing.     Media Mix   Digital: WIRED developed a custom ad unit online that allowed users to create their own meme, integrating Samsung Smart TV assets and then share it via email and Twitter. Select submissions were included in the ad ca
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Microsoft WIRED Store Custom Activation

MICROSOFT Custom Activation at the WIRED Store   As a sponsor of the WIRED Store, Microsoft received extensive branding and experiential exposure including an interactive art installation using Xbox Kinect technology.     Media Mix   Live: A custom interactive display that featured Xbox Kinect technology was developed, in which a virtual puppet was created that mimicked the participant’s movements
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Game of Thrones

GAME OF THRONES Custom Activation at the WIRED Café @ Comic-Con   As a sponsor of the WIRED Café @ Comic-Con, Game of Thrones received extensive promotional, branding and experiential exposure including a dedicated War Camp Bar at the WIRED Café each day and a one-of-a-kind VIP event bringing Game of Thrones to life for cast and special guests of HBO.     Media Mix   Live: Game of Thrones received
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Acer Holiday Checklist

ACER Reinventing the Holiday Checklist   In an effort to make the Acer Ultrabook part of the WIRED community’s consideration set, three WIRED Insider personalities were used to showcase the ways in which the Ultrabook was the perfect fit for each personality.     Media Mix   Print: WIRED developed a custom 4-page gatefold highlighting a 100-character self-summary of each WIRED Insider personality,
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Hyundai Elantra

HYUNDAI ELANTRA Tech To Go   Through a unique, cross-platform initiative WIRED showcased Hyundai Elantra’s ‘Snap Out Of It’ messaging strategy.   Media Mix   Print: WIRED developed a custom single-leaf-insert designed to showcase tech that helps you overcome life’s little speed bumps.   Digital: A custom ‘Tech To Go’ microsite was developed to showcase gadgets that serve your mobile lifestyle in u
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