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iShares First Person Insights

iSHARES First-Person Insights   To create high-level discussions around iShares themes of finance and technology, WIRED tapped into its extended network of VC investors.     Media Mix   Digital: To deliver intimate first-person insights, Brian Cohen, the first investor in Pinterest, and Andy Russell, one of the first investors in Daily Candy, lent expert advice in two, quick, informative videos fe
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Gamefly.com

GAMEFLY.COM Custom Activation at the WIRED Store   WIRED brought the GAMEFLY.COM experience to the masses via an interactive display at the WIRED Store.     Media Mix   Live: A highly-trafficked display that featured two interactive screens on the GAME ON wall was developed highlighting the site’s capabilities and providing insight into the breadth of experiences available on GAMEFLY.COM. Addition
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Mercedes-Benz Engineer the Issue

MERCEDES-BENZ Engineer the Issue   WIRED developed a first-to-market tool that highlighted the future-focused engineering of the E-Class and leveraged the buzz around WIRED’s 20th Anniversary. Engineer the Issue allowed users to personalize an issue of WIRED using 20 years worth of original content. Designed in a simple-to-read format, this execution functioned beautifully on both desktop and tablet web.  
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Marriot Culturazzi Series

Marriott Culturazzi Series   WIRED partnered with Marriott to deliver a 360-degree program designed to establish Marriott as a brand that appeals to MasterBlenders that succeeded in attracting a new and younger audience to Marriotts across the country.   Media Mix   Print / Digital / Tablet: Marriott leveraged WIRED’s in-house design team—WIRED Works—to develop a younger, more modern look and feel to t
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Geico Gecko 3D

GEICO Gecko 3D   In an effort to align GEICO with the “Maker” mindset, while utilizing the buzz surrounding GEICO’s iconic, loved gecko, WIRED developed a partnership with 3D printing company Cubify to reimagine the Gecko as the eight WIRED Insider personalities.     Media Mix   Print: A series of six 1/3 WIRED Insider in-book promotional listings were developed. Each installment within the series
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Porsche

PORSCHE Event Enhancement   WIRED provided an enhanced experience at 13 Porsche World Roadshow stops. The enhancement entertained attendees during downtime and drove interest among a larger audience post-event through an online photo recap.     Media Mix   Live: Guests were invited by WIRED’s Adventure Capitalist, to witness the innovative, high-speed performance of the Porsche fleet through the v
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Starbucks SXSW Happy Hour

STARBUCKS Custom Activation at the SXSW Happy Hour   To highlight Starbucks’ new instant coffee, VIA, Starbucks’ was the exclusive sponsor of WIRED’s SXSW Happy Hour and owned WIRED.com SXSW coverage at 100% SOV.     Media Mix   Live: In addition to onsite sampling and giveaways at the SXSW Happy Hour, a VIAtini cocktail was integrated into the bar menu. Outside the venue, street teams continued t
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Xerox Real Business

XEROX Real Business   Focusing on real business insights from real business professionals, WIRED created an integrated content program. Professionals from leading companies were interviewed to discuss the ways in which they are driving leaner, more efficient operations.     Media Mix   Print: A custom 4-page gatefold provided insight on how top executives are streamlining non-core processes, allow
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Canon Powershot

CANON Powershot   WIRED created a high-impact insert that highlighted Canon PowerShot digital camera’s face detection technology.     Media Mix   Print: WIRED created a custom 4-page insert. The first page featured an acetate cover that when turned, revealed the final shot—placing the reader as the photographer. The back page of the insert highlighted the digital camera’s key features.  
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Aloft Style at a Steal

ALOFT Style at a Steal   Utilizing the voices of IT Girl and Digital Gentleman, WIRED curated a list of tech gadgets, all priced at $100 or less, debunking the myth that low cost can’t be high-style. Products were showcased across all of WIRED’s media vehicles, as well as at select Aloft locations throughout the U.S.     Media Mix   PRINT: A custom in-book insert was produced to run in the Novembe
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