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Adobe 1.1.1

ADOBE 1.1.1   In remaking WIRED’s first issue on the tablet for the 20th Anniversary, WIRED created an organic experience that showcased how Adobe software is used by WIRED’s editorial team to tell stories, enhance the consumer experience, and push the limits of what’s possible.     Media Mix   Tablet: WIRED’s editorial team re-imagined our very fi rst issue on the tablet adding today’s technical
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Cisco The Connective

CISCO The Connective   WIRED created the first-ever crowdsourced magazine in 48 hours, exclusively for Cisco. The Connective gave consumers a glimpse into the future and the connected world of tomorrow.     Media Mix   Tablet: WIRED created a digital magazine that included four dynamically updating editorial pieces. Delivered on the WIRED tablet Storefront, The Connective was free to consumers. &n
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Kia Custom Activation

KIA Custom Activation at the WIRED Café @ Comic-Con   To bring the Kia Cadenza to life @ Comic-Con, WIRED fostered a collaboration between Kia, Cubify, and street artist, Gregory Siff.     Media Mix   Live: Prior to the event, Kia partnered with 3D printer, Cubify, to create six collector’s edition Cadenza models. At the Café, Los Angeles-based street artist, Gregory Siff, painted the models withi
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New Belgium

NEW BELGIUM Accumulation   WIRED developed a unique tandem interactive game to create targeted awareness of the launch of New Belgium Brewing White Ale—Accumulation.     Media Mix   Digital: To engage the WIRED digital world a tandem interactive game was created in which WIRED.com readers had to click on descending hops to fill an adjacent empty New Belgium Brewing glass (all within one 300×6
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LG Optimus G

LG OPTIMUS G Live Without Boundaries   To highlight the LG Optimus G as a leader in next-gen multitasking smartphones, WIRED created a custom content program designed to showcase “What’s Inside” the device that makes it special. By aligning the LG Optimus G to WIRED’s editorial feature “What’s Inside” the community was able to develop trust with the execution right from the start.     Media Mix  
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Mastercard ShopThis!

MASTERCARD ShopThis! with MasterPass   WIRED partnered with MasterCard to deliver a first-to-market content purchasing program—ShopThis! with MasterPass. The pilot program allowed digital edition readers to instantly buy items directly from the issue without ever leaving the page. Shopping was enabled both editorially and advertorially, on the tablet and on the WIRED Store site.   Media Mix   Tablet: W
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Vikings @ Comic-Con

VIKINGS Custom Activation at the WIRED Café @ Comic-Con   Vikings received the largest activation in the history of the WIRED Café through the construction of an authentic 20-foot-long Viking ship that lived on the rooftop of the Omni Hotel.     Media Mix   Live: The life-size Viking ship was equipped with henna artists inking guests with tattoos ripped from the Viking’s set while hairstylists chu
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British Airways

BRITISH AIRWAYS Tasting Table   WIRED formed a collaborative partnership between British Airways and Tasting Table.     Media Mix   Live: WIRED aligned British Airways with our resident foodie and molecular gastronomist Insider, the Gastronaut, to host a soirée for British Airways frequent fliers. Brought to life at Tasting Table’s intimate SoHo dining space, the event featured Height Cuisine-insp
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Pepsi

PEPSI AMP   In an effort to redefine AMP’s place in the energy drink space, WIRED utilized Instagram to capture the spirit of the brand while creating a custom content series that leveraged the WIRED Insiders.     Media Mix   Print: A series of four 1/3-units featuring the Insiders were developed. Each installment within the series focused on a different WIRED Insider and how they use AMP to boost
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Shell Earth 2050

SHELL  Earth 2050   Through a collaborative partnership between WIRED, Shell, and Discovery Channel, Shell was established as an educator and key developer in safely and smartly meeting the world’s growing energy needs. Leveraging WIRED and Discovery’s blended expertise, Shell’s Earth 2050 initiative came to life.     Media Mix   Television: Produced by WIRED’s then Executive Editor Thomas Goetz,
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