Thought Leader

GE Ecomagination

GE  The Ecomagination Challenge   WIRED worked with GE’s top executives to develop an integrated program challenging WIRED readers to build the next-generation power grid to meet the needs of the 21st century.     Media Mix   Print: A single-page teaser was created followed by a 4-page insert describing the challenge in greater detail and highlighting five points for consideration.   Tablet:
Read More