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MOTOROLA Moto X Interactive Print   WIRED was tasked to generate buzz and position Motorola as a brand that allows you to express your personal style.     Media Mix   Digital: WIRED created a high impact opportunity through the use of LED technology that enabled readers to design their own Moto X by selecting from a row of provided colors. As readers pressed the different colors, the Moto X would

LG OPTIMUS G Live Without Boundaries   To highlight the LG Optimus G as a leader in next-gen multitasking smartphones, WIRED created a custom content program designed to showcase “What’s Inside” the device that makes it special. By aligning the LG Optimus G to WIRED’s editorial feature “What’s Inside” the community was able to develop trust with the execution right from the start.     Media Mix  

CANON Powershot   WIRED created a high-impact insert that highlighted Canon PowerShot digital camera’s face detection technology.     Media Mix   Print: WIRED created a custom 4-page insert. The first page featured an acetate cover that when turned, revealed the final shot—placing the reader as the photographer. The back page of the insert highlighted the digital camera’s key features.  

SAMSUNG Meme Machine   WIRED utilized social media to align Samsung’s Smart TV with the future, capitalizing on the Internet meme craze and encouraging social sharing.     Media Mix   Digital: WIRED developed a custom ad unit online that allowed users to create their own meme, integrating Samsung Smart TV assets and then share it via email and Twitter. Select submissions were included in the ad ca

ACER Reinventing the Holiday Checklist   In an effort to make the Acer Ultrabook part of the WIRED community’s consideration set, three WIRED Insider personalities were used to showcase the ways in which the Ultrabook was the perfect fit for each personality.     Media Mix   Print: WIRED developed a custom 4-page gatefold highlighting a 100-character self-summary of each WIRED Insider personality,

RADIOSHACK The Great Create   Through a custom insert series, WIRED showcased RadioShack’s “The Great Create” platform. Celebrating amazing creations and the parts that make them possible, this series featured DIY projects brought to life by real maker’s from the WIRED world.     Media Mix   Print: WIRED tapped into our community to develop a 4-part custom insert series that profiled a maker and f

CANON Explorers of Light   WIRED shined a spotlight on Canon’s Explorers of Light project by creating custom content focused on the artistic photographers who use Canon lenses.     Media Mix   Print: WIRED hired and interviewed one of the Explorers of Light photographers and created a 2-page custom unit using his interview and photo images.   Tablet: A premium sponsorship featuring the print

SONY Man on the Floor   WIRED generated awareness of Sony’s new make.believe brand platform through a unique, cross-platform program centered around CES.     Media Mix   Live: Hosted by reddit co-founder Alexis Ohanian, the Man on the Floor program captured conversations taking place at CES. Digital entertainment junkies were interviewed about top Sony products and trends in technology, gadgets, a

TOSHIBA Insiders on the Kirabook   Exclusively for Toshiba, WIRED leveraged the power of its WIRED Insider community to showcase the new Ultrabook and elevate the perception of the brand as a leader in the premium laptop category. Toshiba was aligned with WIRED’s Ten Questions content on WIRED.com and custom print inserts were created to extend the theme inbook.     Media Mix   Digital: In additio

CANON GeekDad   Inspired by Canon PowerShot creative, “Stay up until Dad gets home mode,” WIRED developed a custom integrated program for Canon around the GeekDad editorial franchise.     Media Mix   Print: A 4-page gatefold featured excerpted activities from the GeekDad book, plus crowdsourced content from the GeekDad blog.   Digital: An editorial crowdsource offered Canon prizes for the bes