- Media Kit
Focusing on real business insights from real business professionals, WIRED created an integrated content program. Professionals from leading companies were interviewed to discuss the ways in which they are driving leaner, more efficient operations.
Print: A custom 4-page gatefold provided insight on how top executives are streamlining non-core processes, allowing them to focus on what matters most—their “Real Business.” A prominent Xerox-branded sidebar highlighted Xerox services that matched each business professional’s commentary.
Digital: WIRED created a custom in-banner video ad unit that brought the print content to life. The videos featured 2-minute interviews with the business professionals profiled in the insert.
Tablet: The interactive tablet execution allowed users to explore a Xerox-supplied Real Business Office, complete with five interactive hot spots that provided insight on how Xerox has helped companies prepare for business.
Live: At the 2012 WIRED Business Conference, Xerox received two distinct activations: