The Answer Exchange


An integrated program designed to incite action among policy makers by asking provoking questions around advances in sustainability, manufacturing, energy, mobility, and community.



Media Mix


Digital: A custom ad module featured a series of interactive questions and provided real-time results upon interaction. The unit incorporated a Siemens Resource Bar, highlighting Siemens’ solutions alongside relevant content from WIRED.


Print: A high-impact gatefold featured data collected from the custom online polls. The dynamic execution generated good will for Siemens and spotlighted U.S.-built innovations.


Tablet: A dedicated Twitter hashtag was integrated into Siemens’ custom tablet execution. The real-time Twitter feed pulled in select hashtags, including #Siemens.


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Date: May 20, 2014