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SHELL 

Data Visualization Series

 

WIRED’s US and UK editions joined forces to bring Shell energy initiatives to life. Utilizing a frequent design treatment employed by WIRED’s esteemed editorial team, unique infographics and data visualizations distilled Shell solutions for a sustainable tomorrow. Unfolding across print and tablet platforms, the series aided Shell in educating WIRED’s international community of influencers.

 

 

Media Mix

 

Print: A custom insert series illustrated the advanced energy initiatives taking shape across Shell’s business pillars.

 

Tablet: Several premium executions adapted select in-book content providing an interactive environment to engage with sustainability solutions from Shell. Custom tablet executions resulted in time spent 6–8x above the norm.

 

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Date: May 20, 2014