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RADIOSHACK

The Great Create

 

Through a custom insert series, WIRED showcased RadioShack’s “The Great Create” platform. Celebrating amazing creations and the parts that make them possible, this series featured DIY projects brought to life by real maker’s from the WIRED world.

 

 

Media Mix

 

Print: WIRED tapped into our community to develop a 4-part custom insert series that profiled a maker and featured a DIY project using RadioShack parts. Each installment included a profile of the maker, detailed project list, photo of the final project, and
a RadioShack shopping list of parts.

 

Tablet: Custom inserts were showcased within the WIRED App on the tablet, including links to the project instructions.

 

Digital: Digital brand media was used as a promotional medium to excite readers about “The Great Create” program.

 

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Date: May 20, 2014