WIRED developed a unique tandem interactive game to create targeted awareness of the launch of New Belgium Brewing White Ale—Accumulation.



Media Mix


Digital: To engage the WIRED digital world a tandem interactive game was created in which WIRED.com readers had to click on descending hops to fill an adjacent empty New Belgium Brewing glass (all within one 300×600 unit). A leader board on the 728×90 showcased the leading player initials and both units featured prominent call-to-action to visit the brand’s Facebook page.


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Date: May 20, 2014