MERCEDES-BENZ
Smart Salon: Energy + The City
Mercedes-Benz was organically integrated into the custom Smart Salon: Energy + the City that brought the editorial content of the October Smart List issue to life.
Media Mix
Live: Sascha Simon, Mercedes-Benz USA, and guest John Callister, Cornell University, were incorporated into the Smart Move panel conversation with then WIRED editor, Daniel Roth. A S400 Hybrid was displayed outside the LEED-certified, Crossby Street Hotel allowing for interaction and demo. Additionally, an interactive kiosk, signage and video station were featured onsite.
Promotion: Mercedes-Benz received brand integration on key print and email promotional pieces.
Date: May 20, 2014