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HYUNDAI ELANTRA

Tech To Go

 

Through a unique, cross-platform initiative WIRED showcased Hyundai Elantra’s ‘Snap Out Of It’ messaging strategy.

 

Media Mix

 

Print: WIRED developed a custom single-leaf-insert designed to showcase tech that helps you overcome life’s little speed bumps.

 

Digital: A custom ‘Tech To Go’ microsite was developed to showcase gadgets that serve your mobile lifestyle in unexpected ways. A series of weekly gadget unveilings took the tech pulse of the WIRED.com community.

 

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Date: May 20, 2014