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GE 

The Ecomagination Challenge

 

WIRED worked with GE’s top executives to develop an integrated program challenging WIRED readers to build the next-generation power grid to meet the needs of the 21st century.

 

 

Media Mix

 

Print: A single-page teaser was created followed by a 4-page insert describing the challenge in greater detail and highlighting five points for consideration.

 

Tablet: Two complimentary custom units ran on the tablet edition. One featured a 30-second video of GE CEO, Jeff Immelt, announcing the challenge and the second featured a slideshow of a new GE product, the GE Wattstation.

 

Digital: A custom expandable rich-media ad unit highlighted relevant thought-leading WIRED articles on the power grid.

 

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Date: May 20, 2014