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CONTINENTAL 

Mile High Innovation 

 

On behalf of Continental, WIRED enlisted a tech-expert to visit key technology conferences to discover the latest innovations that are poised to influence the business travel experience.

 

 

Media Mix

 

Print: A four-page gatefold highlighted Continental’s commitment to delivering exceptional service to business travelers. The insert focused on Continental’s industry-leading technological advances and plans for future improvement. To culminate the program a single-leaf-insert recapped trends discovered at the technology conferences.

 

Digital: A custom blog featured insights from the technology conferences, personal blogger experience when flying Continental, and additional advertiser content with social media add-ons.

 

Sweepstakes Overlay: An exclusive trip giveaway for two to Seattle, WA for a VIP Boeing Facility Tour and a WIRED prize package. Sweeps received over 16,000 entries.

 

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Date: May 20, 2014