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CANON

Explorers of Light

 

WIRED shined a spotlight on Canon’s Explorers of Light project by creating custom content focused on the artistic photographers who use Canon lenses.

 

 

Media Mix

 

Print: WIRED hired and interviewed one of the Explorers of Light photographers and created a 2-page custom unit using his interview and photo images.

 

Tablet: A premium sponsorship featuring the print unit content was developed, which allowed a user to scroll through and explore an embedded 30-second video.

 

Live: WIRED developed a Canon School in the WIRED Store, featuring a photography seminar run by an Explorers of Light photographer.

 

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Date: May 20, 2014