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ALOFT

RV{IP} at SXSWi

 

WIRED aligned Aloft with RV{IP}—a roving karaoke lounge—during SXSWi in an effort to drive awareness of the Aloft brand and generate hotel bookings at key tech-focused events.

 

 

Media Mix

 

LIVE: 500 festival-goers and Aloft guest had the opportunity to ride the Aloft-wrapped RV{IP} from event to event during SXSWi. Guests enjoyed a true “VIP” experience, complete with giveaways and Aloft-selected karaoke sets.

 

DIGITAL: Aloft received 25% SOV of SXSW coverage appearing on WIRED’s Underwire blog.

 

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Date: May 20, 2014